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Directors Do It All: Marketing

Telling the Library's Story

Sometimes we’re so busy actually DOING library work that we forget to tell the story of that work. Sometimes we don’t have the energy. Sometimes we assume that our community already knows what we do.

Remember to tell the story. Make the time. There are always people who don’t know, or who need to hear it.

Promotion vs. Engagement

Promoting the library is when you’ve got a story to tell. Maybe you’re publicizing a new program or service. Maybe you’re preparing your ballot campaign. Letting people know what the library has to offer and making sure they have the most accurate information is important, but it’s only half of the equation.

Engagement is when you interact with your audience and involves as much listening as it does speaking.  Outreach events are a great opportunity to chat with people about their likes, dislikes, needs, and experiences - in short, to make a connection.

Kelsey King Graphics

Digital art created for North Country libraries!

Promoting Your Summer!

24 Tips to Promote your Library in 2024

Websites 101

Bookmarks & Printables

Planning Tools for Promotions

Planning Tools

Ballot Marketing Tools

Ballot FAQ Worksheet: Use this tool to help you answer anticipated questions from the public.

Updated for 2024! Use Canva to customize the following resources for your library:

8.5 x 11 Flyer

Facebook Post

Instagram Post

Additional Resources

Canva: If you're not already using Canva for graphic design, it's worth checking out. And it's free for non-profits!

Super Library Marketing: Practical tips and ideas for library promotion.

OverDrive Resource Center: Free marketing materials to print or share online.

ALA Libraries Transform Toolkit: Professionally designed templates to help raise awareness of the value of libraries.

Professional Reading