Sometimes we’re so busy actually DOING library work that we forget to tell the story of that work. Sometimes we don’t have the energy. Sometimes we assume that our community already knows what we do.
Remember to tell the story. Make the time. There are always people who don’t know, or who need to hear it.
Promoting the library is when you’ve got a story to tell. Maybe you’re publicizing a new program or service. Maybe you’re preparing your ballot campaign. Letting people know what the library has to offer and making sure they have the most accurate information is important, but it’s only half of the equation.
Engagement is when you interact with your audience and involves as much listening as it does speaking. Outreach events are a great opportunity to chat with people about their likes, dislikes, needs, and experiences - in short, to make a connection.
Canva: If you're not already using Canva for graphic design, it's worth checking out. And it's free for non-profits!
Super Library Marketing: Practical tips and ideas for library promotion.
OverDrive Resource Center: Free marketing materials to print or share online.
ALA Libraries Transform Toolkit: Professionally designed templates to help raise awareness of the value of libraries.
Digital art created for North Country libraries!
Ballot FAQ Worksheet: Use this tool to help you answer anticipated questions from the public.
Updated for 2025! Use Canva to customize the following resources for your library:
Marketing with Social Media by 
Easy Graphic Design for Librarians by 